We’ve spent the last 30 years obsessing over it. Breaking rules and building cars with a conviction others would probably call crazy. But that’s how you do things when you’re young.
When we have a problem that needs solving, everyone participates. We hold often-impromptu meetings called waigaya, where wild ideas are born and radical concepts come screaming to life.
When you’re young, you want to change the world. In our 30 years we’ve done just that, kicking out the ladder from under our feet to push what’s possible – landing on significant contributions that set the bar across the auto industry.