PRECISION CRAFTED PERFORMANCE. We’ve spent the last thirty years obsessing over it. Breaking rules and building cars with a conviction others would probably call crazy. But that’s how you do things when you’re young.
Chase Every Idea
When we have a problem that needs solving, everyone participates. We hold often-impromptu meetings called waigaya, where wild ideas are born and radical concepts come screaming to life.
30 Years in the Making
30 Years in the Making
We have a proud heritage of embracing the future with optimism, bringing feeling to innovation and adding value to people’s lives.
1986
1986 — Start-Up Culture
Acura was born from passion, hustle and a start-up mentality. Through secret night meetings, dedicated Honda engineers defined what Acura would become. In less than a year they set up dealerships and rocketed to the top with two luxury performance classics, the Integra and the Legend.
1989
1989 – An Icon is Born
In only our 3rd year, we upended the supercar industry with NSX. It could compete on the track, yet be driven every day. You could see out of it, put clubs in the trunk, and didn’t have to keep your mechanic on speed dial. Motor Trend® called it “the best sports car ever built.”
2000
2000 – Family Room
We launched MDX, the first crossover SUV with standard three-row seating, essentially introducing the three-row crossover class to the auto industry. To this day, MDX maintains a legacy as the best-selling three-row luxury SUV of all time.
2013
2013 – Supercar Factory
When we created the Performance Manufacturing Center (PMC) in Marysville, Ohio, we set out to build the best production facility in the world – a place to experiment and craft new technologies and processes. PMC made next-gen NSX precision craftsmanship possible.
2036
2036 – Forever Young
As tireless what-if-ers and creative engineers, we’ll always be young at heart, taking risks through bold innovation, setting new standards with precision manufacturing, and following our dreams no matter how improbable.
Mr. Honda, the founder of Acura, built the Suzuka racetrack before he'd even sold his first car. See, we learn from the tarmac. It's called genba, and it lets us design the cars we've always wanted to drive.
World Firsts
When you’re young, you want to change the world. In our 30 years we’ve done just that, kicking out the ladder from under our feet to push what’s possible – landing on significant contributions that set the bar across the auto industry.
