PRECISION CRAFTED PERFORMANCE. We’ve spent the last 30 years obsessing over it. Breaking rules and building cars with a conviction others would probably call crazy. But that’s how you do things when you’re young.
Precision Concept vehicle and close-up of White NSX rear badge and worker’s hands.
We have a proud heritage of embracing the future with optimism, bringing feeling to innovation and adding value to people’s lives.
1986 — Start-Up Culture
Acura was born from passion, hustle and a start-up mentality. Through secret night meetings, dedicated Honda engineers defined what Acura would become. In less than a year they set up dealerships and rocketed to the top with two luxury performance classics, the Integra and the Legend.
1989 – An Icon is Born
In only our 3rd year, we upended the supercar industry with NSX. It could compete on the track, yet be driven every day. You could see out of it, put clubs in the trunk, and didn’t have to keep your mechanic on speed dial. Motor Trend® called it “the best sports car ever built.”
We launched MDX, the first crossover SUV with standard three-row seating, essentially introducing the three-row crossover class to the auto industry. To this day, MDX maintains a legacy as the best-selling three-row luxury SUV of all time98.
When we created the Performance Manufacturing Center (PMC) in Marysville, Ohio, we set out to build the best production facility in the world – a place to experiment and craft new technologies and processes. PMC made next-gen NSX precision craftsmanship possible.
As tireless what-if-ers and creative engineers, we’ll always be young at heart, taking risks through bold innovation, setting new standards with precision manufacturing, and following our dreams no matter how improbable.
Blue monochrome GIF of NSX taking a right turn on Suzuka race track.
Mr. Honda, the founder of Acura, built the Suzuka racetrack before he'd even sold his first car. See, we learn from the tarmac. It's called genba, and it lets us design the cars we've always wanted to drive.
When you’re young, you want to change the world. In our 30 years we’ve done just that, kicking out the ladder from under our feet to push what’s possible – landing on significant contributions that set the bar across the auto industry.