For nearly a decade, Acura has supported creativity through film and celebrated innovative accomplishment by sponsoring the iconic Sundance Film Festival. Acura provides a central hub for festival attendees to relax, refuel, and connect with others.
During the festival, over 100 Acura MDX SUVs provide shuttle service on the streets of Park City, Utah, while the full model lineup is also on display for people to see and interact with first-hand. Past experiential design has included technology-themed installations like the Acura Mood Roads full-sensory virtual driving experience, the Acura NSX Virtual Reality Pod, and a full-size LED-lit NSX ice sculpture.
Acura support of the Sundance Institute and independent film goes beyond a few weeks in winter. Throughout the year, Acura sponsors other inspiring events like Sundance NEXT FEST, a summer festival celebrating film, music and the renegade spirit of independent artists, and NIGHT BEFORE NEXT, a benefit event celebrating the Sundance Institute and its artists.