Sundance Film Festival 2024 logo and the Official Partner badge of Sundance Film Festival 2024


From winning on the racetrack to the debut of the all-electric ZDX, Acura understands the power of great performance. That’s why we are honored to be the Presenting Sponsor and Official Automotive Partner of the Sundance Film Festival for the 14th year. We share the same independent spirit as the festival filmmakers and are proud to be part of an event where their innovative thinking is celebrated, and the power of imaginative storytelling is on full display.

Aerial shot of Acura tent on Swede Alley

As a challenger brand, Acura is committed to supporting emerging artists, especially independent filmmakers, and underrepresented voices in film. From January 18 to January 28, 2024, we are offering fans unique in-person content that includes important conversations with our partners, filmmakers, and talent. Head to the Sundance Film Festival website for in-person ticket information and visit us at Acura House of Energy for up-to-date panels, live entertainment, parties and more.

Evening shot of MDX in front of AFV
Acura is proud to celebrate the achievements of filmmakers each year as the presenting sponsor of both the U.S. Dramatic & Documentary Audience Awards and The Vanguard Awards. The Audience Awards are chosen by festivalgoers through ballots cast after screenings, recognizing the festival’s top films in each category. The prestigious Vanguard Awards are presented to artists who embody the innovation, originality and independent spirit upon which the Institute was founded in 1981. 
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