For a decade, Acura has supported creativity through film and celebrated innovative accomplishment by sponsoring the iconic Sundance Film Festival. The Acura Festival Village provides a central place for festival attendees to relax, refuel, and connect with others. Listen to the Sundance 2020 Acura Stage playlist on Spotify.
During the festival, over 125 Acura MDX SUVs offer courtesy rides for the festival, film teams and talent on the streets of Park City, Utah, while the full model lineup is also on display for people to see and interact with first-hand. Past experiential design has included technology-themed installations like the Acura Mood Roads full-sensory virtual driving experience, the Acura NSX Virtual Reality Pod, and a full-size LED-lit NSX ice sculpture.
Acura support of the Sundance Institute and independent film goes beyond a few weeks in winter. Throughout the year, Acura sponsors other inspiring events like Sundance NEXT FEST, a summer festival celebrating film, music and the renegade spirit of independent artists, and NIGHT BEFORE NEXT, a benefit event celebrating the Sundance Institute and its artists. Acura also supports the Sundance Mountain Resort and their summer theatre and concert series.
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