For over a decade, Acura has supported creativity through film and celebrated innovative accomplishment by sponsoring the iconic Sundance Film Festival. Each year, Acura’s Festival Village provides a place for attendees to relax, refuel, and connect with others—and this year’s no different. We may not be heading to Park City, but we’ll still see you at Sundance.
We’re honored to be a presenting sponsor of the Sundance Film Festival for the 11th year in a row. Since the beginning, we have been focused on creating immersive experiences that celebrate independent thinkers. Traditionally set in Park City, Utah, our Festival Village has featured live music concerts, interviews with leading actors, writers, and directors, and over 125 Acura MDX SUVs offered courtesy rides for the festival, film teams, and talent. Visitors experienced one-of-a-kind installations like the Acura Mood Roads full-sensory virtual driving experience, the Acura NSX Virtual Reality Pod, and a full-size LED-lit NSX ice sculpture.
Acura is proud to support the Sundance Institute’s Film Festival each year, celebrating the achievements of independent filmmakers and cast members as the presenting sponsor of both the U.S. Dramatic & Documentary Audience Awards and The Vanguard Award. The Audience Awards are chosen by festivalgoers through ballots cast at theaters after screenings, recognizing the Festival’s top films in each category. The prestigious Vanguard Award is bestowed upon an artist who embodies the innovation, originality, and independent spirit upon which the Institute was founded in 1981.
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