From winning on the racetrack to bringing back the Type S, Acura understands the power of great performance. That’s why we are honored to be the Presenting Sponsor and Official Automotive Partner of the Sundance Film Festival for the 12th year. We share the same independent spirit as the festival filmmakers and are proud to be part of an event where their innovative thinking is celebrated, and the power of imaginative storytelling is on full display.

As a challenger brand, Acura is committed to supporting emerging artists, especially independent filmmakers, and underrepresented voices in film. This year, we offer fans unique content that includes important DEI conversations with our partners, filmmakers, and talent. Head to the Sundance Virtual Festival Village from January 20th - January 30th. You won't want to miss the online premiere of the anime series "Type S: Chiaki's Journey."

Acura is proud to celebrate the achievements of filmmakers each year as the presenting sponsor of both the U.S. Dramatic & Documentary Audience Awards and The Vanguard Award. The Audience Awards are chosen by festivalgoers through ballots cast after screenings, recognizing the festival’s top films in each category. The prestigious Vanguard Award is bestowed upon an artist who embodies the innovation, originality, and independent spirit upon which the Institute was founded in 1981.
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