For almost a decade, we’ve been supporting creativity through film and celebrating innovative accomplishment by sponsoring the iconic Sundance Film Festival. The Acura activation has been a central hub for festival attendees to relax, refuel and even spot a celebrity or two.
Throughout Park City during the festival, more than 100 of our MDX SUVs fill the city streets and our entire model lineup is on display for people to experience first-hand. In 2017, festival-goers interacted with several technology-themed installations including the Acura Mood Roads full-sensory virtual driving experience, the Acura NSX Virtual Reality Pod, and a full-size LED-lit NSX ice sculpture.
Our support for the Sundance Institute and independent film stretches far beyond a few weeks in winter. During the year, we sponsor other inspiring events like Sundance NEXT FEST, a summer festival celebrating film, music and the renegade spirit of independent artists, and NIGHT BEFORE NEXT, a benefit event celebrating Sundance Institute and its artists.