BMW 330i can't compete with TLX performance and innovation

Side View of 2020 Grey BMW 330i Sedan

2020 BMW 3-Series 330i 

MSRP $40,7501
MPG (CITY/HWY) 26/36
SPEED 8
ENGINE 2.0L I4
Side View of 2020 Red Acura TLX V6 Sedan

2020 Acura TLX V6 with Technology Package

MSRP $40,1001
MPG (CITY/HWY) 20/312
SPEED 9
ENGINE 3.5L V6

WATCH THE TLX GO UP AGAINST THE COMPETITION

Note:  This video depicts competition between Model Year 2018 vehicles

TLX-BMW_v2
The Differences are Clear
2020 White BMW 330i Headlight
BMW 330i Conventional LEDs 

Conventional LED headlamps with two light elements are standard on the BMW 330i.

BMW 330i Conventional LEDs 

Conventional LED headlamps with two light elements are standard on the BMW 330i.

2020 Black Acura TLX Jewel Eye LED Headlight
Acura TLX Jewel Eye LEDs

Jewel Eye™ headlights on TLX boast five LED light elements, providing sharper illumination for increased visibility on roads.

Acura TLX Jewel Eye LEDs

Jewel Eye™ headlights on TLX boast five LED light elements, providing sharper illumination for increased visibility on roads.

2020 BMW 330i Wheel
BMW 330i 18" Wheels

BMW 330i has standard 18-inch wheels; you'll have to upgrade for larger wheel options.

BMW 330i 18" Wheels

BMW 330i has standard 18-inch wheels; you'll have to upgrade for larger wheel options.

2020 Red Acura TLX With 19 Inch Wheels
Acura TLX 19" Wheels

TLX features 19-inch machine-finished wheels that perfectly complement the sedan's dynamic styling. 

Acura TLX 19" Wheels

TLX features 19-inch machine-finished wheels that perfectly complement the sedan's dynamic styling. 

2020 BMW 330i Black Interior Seating
BMW 330i Non-Heated Front Seating

Heated and leather front seats are costly options on the BMW 330i.

BMW 330i Non-Heated Front Seating

Heated and leather front seats are costly options on the BMW 330i.

2020 Black Acura TLX Black Interior Driver Seat
Acura TLX Heated Front Sport Seats

The heated front sport seats on TLX feature perforated Milano leather trim and provide 12-way power adjustability for the driver plus power lumbar.

Acura TLX Heated Front Sport Seats

The heated front sport seats on TLX feature perforated Milano leather trim and provide 12-way power adjustability for the driver plus power lumbar.

2020 BMW 330i Black Interior Center Console Display
BMW 330i Single-View Display

330i's single-view display means you can’t manage more than one function at a time.

BMW 330i Single-View Display

330i's single-view display means you can’t manage more than one function at a time.

2020 Acura TLX Black Interior Center Console Display
Acura TLX Dual Display

Two displays on TLX let you easily adjust climate and audio settings while maintaining the view of Apple CarPlay® or Android Auto™ when in use. 

Acura TLX Dual Display

Two displays on TLX let you easily adjust climate and audio settings while maintaining the view of Apple CarPlay® or Android Auto™ when in use. 

2020 TLX $750 Loyalty/Conquest Offer

$750

Available to current owners of a 2010 or newer Acura, Audi, BMW, Buick, Cadillac, Genesis, Honda, Infiniti, Lexus, Lincoln, Mercedes Benz or Volvo vehicle.

Toward Cap Cost Reduction or Down Payment Assistance with the lease or purchase of a new 2020 TLX.

2020 TLX $750 Loyalty/Conquest Offer

Available to current owners of a 2010 or newer Acura, Audi, BMW, Buick, Cadillac, Genesis, Honda, Infiniti, Lexus, Lincoln, Mercedes Benz or Volvo vehicle.

Toward Cap Cost Reduction or Down Payment Assistance with the lease or purchase of a new 2020 TLX.

Eligible through 01/02/2020. $750 toward Cap Cost Reduction or Down Payment Assistance with the lease or purchase of a new and not previously reported sold 2020 TLX to qualified current owners of 2010 or newer Acura, Audi, BMW, Buick, Cadillac, Genesis, Honda, Infiniti, Lexus, Lincoln, Mercedes Benz or Volvo vehicle. Must provide proof of ownership of eligible vehicle in the form of a current vehicle registration or proof of valid auto insurance. Not compatible with Zero Due at Lease Signing leases or other Loyalty/Conquest offers. Used, Certified Pre-Owned Used and Fleet vehicles are NOT eligible. No trade-in required. Offer excludes recent purchase and is transferable among members of the same household when the retail delivery registration address matches the current address on the proof of ownership document. Not redeemable for cash. Incentive paid to dealer and requires dealer participation. Not all customers qualify. See your participating Acura dealer for details.

Only one $750 2020 TLX Loyalty/Conquest offer per eligible new vehicle. Offer may be terminated at any time.

View of 2020 White Acura TLX Sedan on the Road

Acura TLX: The clear choice for performance

290 HORSEPOWER 
9 Speed

The 2020 Acura TLX V6 sedan offers exhilarating performance that puts it far ahead of the 2020 BMW 3-Series 330i. TLX comes standard with Precision All-Wheel Steer™ and Agile Handling Assist® to aid in cornering, while a 9-speed automatic transmission delivers a linear throttle response with no turbo lag. Compared to the 3-Series, luxury comes standard on the TLX: heated front seats and a remote-operated power moonroof are just two of the features that add comfort and convenience to your daily drive.

2020 Acura TLX Lane Keeping Assist System Technology Graphic

Tech-Driven Protection

TLX earns a 5-star NHTSA3 Overall Vehicle Score. AcuraWatch™ safety and driver assistive technologies also come standard on every 2020 Acura TLX, making it one of the most safety-minded sedans.

Lane Keeping Assist System  
Lane Keeping Assist System7 uses a forward-facing camera to help keep the vehicle centered in a detected lane. Should you drift close to a lane edge it will gently guide the TLX back to the lane center.

For the win

COMPARABLE MODELS
2020 BMW 330i
2020 Acura TLX V6 with Technology Package
Base Models "Starting At" Price 
$40,7501
$33,0001
Models As Shown
$40,7501
$40,1001
Performance
Engine
2.0L I4
3.5L V6
Engine Horsepower (@ rpm)  
255 @ 5000-6500
290 @ 6200
Engine Torque (lb-ft @ rpm)  
295 @ 1500-4400
267 @ 4500
EPA MPG Rating (city / hwy / combined)2
26 / 36 / 30
20 / 31 / 24
Automatic Transmission
8-Speed  
9-Speed
Paddle Shifters
STANDARD
STANDARD
Drivetrain
Rear-Wheel
Front-Wheel
All-Wheel Steering
Not Available
Standard
Safety & Driver Assist
NHTSA3 Driver Front Crash Test Rating
4 Stars
5 Stars
NHTSA3 Passenger Front Crash Test Rating 
5 Stars
5 Stars
Rear Camera4
SINGLE-VIEW
MULTI-VIEW WITH DYNAMIC GUIDELINES
Rear Cross Traffic Monitor
Available with Package Upgrade
Standard
Blind Spot Information (BSI) System5
Available with Package Upgrade
Standard
Forward Collision Warning (FCW) System6
Standard
STANDARD
Lane Keeping Assist System (LKAS)7
Available with Package Upgrade
STANDARD
Collision Mitigation Braking System (CMBS)8
Standard
STANDARD
Road Departure Mitigation System9
NOT AVAILABLE
STANDARD
Adaptive Cruise Control with Low-Speed Follow10
AVAILABLE WITH PACKAGE UPGRADE
STANDARD
Comfort & Convenience
Active Sound Control
NOT AVAILABLE
STANDARD
Smart Entry with Keyless Access
Available with Package Upgrade
STANDARD
GPS-Linked Climate Control11
NOT AVAILABLE
STANDARD
Rain-Sensing Windshield Wipers
STANDARD
STANDARD
Media & Connectivity
Dual-Screen Display
NOT AVAILABLE
STANDARD
Apple CarPlay® and Android Auto™ Integration12,13
Available with Package Upgrade (Apple CarPlay® Only)
STANDARD
Navigation System11
OPTIONAL
STANDARD (3D VIEW)
AcuraLink Real-Time Traffic™ and Traffic Rerouting™14
STANDARD
STANDARD
Audio System
HIFI SOUND SYSTEM WITH 10 SPEAKERS
ELS PREMIUM AUDIO WITH 10 SPEAKERS
HD Radio®
STANDARD
STANDARD
SiriusXM® Satellite Radio15
AVAILABLE WITH PACKAGE UPGRADE
STANDARD
Siri® Eyes Free16
STANDARD
STANDARD
Pandora Compatibility17
NOT AVAILABLE
STANDARD
Exterior
LED Headlights
STANDARD
STANDARD (JEWEL EYE®)
LED Taillights
NOT AVAILABLE
STANDARD  
Power Moonroof
STANDARD
STANDARD
Heated Side Mirrors
STANDARD
STANDARD
Remote-operated Windows & Moonroof
NOT AVAILABLE
STANDARD
Capless Fuel Fill System
NOT AVAILABLE
STANDARD
Wheels & Tires
18"
19"
Interior
Heated Front Seats
OPTIONAL
STANDARD
Leather-Trimmed Seating
AVAILABLE WITH PACKAGE UPGRADE
STANDARD
Leather Wrapped Steering Wheel
STANDARD
STANDARD
Automatic Dimming Rearview Mirror
Standard
STANDARD

Acura Military Program

$750
in savings

In appreciation for your service Acura would like to offer $750 savings toward any 2019 or newer model year Acura when you finance or lease through Acura Financial Services® (AFS) [1].

See offer details for customer and vehicle eligibility.

Acura Military Program

In appreciation for your service Acura would like to offer $750 savings toward any 2019 or newer model year Acura when you finance or lease through Acura Financial Services® (AFS) [1].

See offer details for customer and vehicle eligibility.

Client Qualification:

  • Active Duty U.S. Military, (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve) and their spouses.
  • Active Duty U.S. Military Ready Reserve, (Inactive National Guard, Individual Ready Reserve, Selected Reserve) and their spouses.
  • U.S. Military Veterans who are within one (1) year of separation from active service, and their spouses.(Veteran: A service member who was discharged or released from service under conditions other than dishonorable.)
  • Military Retiree: Service members who remain on active duty or serve in the Reserves or Guard for a sufficient period of time (minimum of 20 years).
  • Spouses of U.S. Military Retirees (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve) who are within one (1) year of separation from active service.
Client Requirements:

  • Provide Leave and Earnings Statement (LES) as proof of military status or active service at the time of purchase or lease.
  • Spouses of a member of the U.S. Military must provide proof of relationship by presenting a Military ID, or provide spouse' LES. Only a copy of LES will be retained by the dealership for verification.
  • Meet AFS credit criteria and sign an AFS Retail Finance, Acura Luxury Lease® or Leadership Purchase Plan® contract
  • (Lease) $750 is applied toward the cap cost of vehicle. Monthly payment and total due at lease signing are calculated after $750 reduction.
  • (Purchase) $750 is applied toward the down payment.[1]

[1] For well-qualified clients, subject to approval by AFS. Offer excludes Acura NSX. Only one $750 Acura Military Appreciation offer per vehicle. Offer cannot be combined with Zero Due at Signing Lease Program. Offer not valid on Acura Certified Used Car or used vehicles. Offer valid through March 31, 2020 and may be terminated at any time. NOTE: During the term of the retail installment finance contract or lease with Acura Financial Services, buyer may not take their vehicle outside of the United States without prior written consent of Acura Financial Services. During the term of the retail installment finance contract or lease, buyer must notify Acura Financial Services immediately of any change in buyer's address.

Acura College Graduate Program

$500
in savings

We would like to recognize your recent accomplishment by helping you get into the right luxury vehicle with a $500 savings toward any 2019 or newer model year Acura when you finance or lease with Acura Financial Services® (AFS) [1]

See offer details for customer and vehicle eligibility.

Acura College Graduate Program

We would like to recognize your recent accomplishment by helping you get into the right luxury vehicle with a $500 savings toward any 2019 or newer model year Acura when you finance or lease with Acura Financial Services® (AFS) [1]

See offer details for customer and vehicle eligibility.

Client Qualification:

  • Eligible client has graduated within the past two years or will graduate within the next six months with a masters, bachelor or associate degree from a U.S. –accredited college or registered nursing school.
  • Meet Acura Financial Services (AFS) credit criteria and sign an AFS Retail Finance, Acura Luxury Lease® or Leadership Purchase Plan® contract.
  • Eligible client must be listed on AFS contract as the primary buyer.
  • Provide a copy of a diploma or college transcripts as proof of graduation eligibility and all other documents required by AFS.
  • Lease: $500 is applied toward the cap cost of vehicle. Monthly payment and total due at lease signing are calculated after $500 reduction. Purchase: $500 is applied toward the down payment.
The following Acura Financial Services® requirements may apply:

  • No adverse credit history
  • Proof of employment or a firm commitment from an employer (verifiable) with a start date no more than 120 days from the date of the AFS contract.
  • Monthly income sufficient to cover current obligations, living expenses and the vehicle payment.

[1] For well-qualified clients, subject to approval by AFS. Offer excludes Acura NSX. Only one $500 Acura College Graduate offer per vehicle. Offer cannot be combined with Zero Due at Signing Lease Program. Offer not valid on Acura Certified Used Car or used vehicles. Offer valid through March 31, 2020 and may be terminated at any time.

2020 Red Acura TLX Sedan Driving on the Road

Don’t just take our word. Experience TLX for yourself.

Disclaimer
 
  • 1  Manufacturer's Suggested Retail Price excludes taxes, license, registration/title, optional, or regionally required equipment and destination charge. Dealer prices may vary. Acura model shown (Performance Red Metallic) includes Premium Paint. $400 MSRP up-charge applies to Performance Red Metallic, Majestic Black Pearl, Canyon Bronze Metallic, and Apex Blue Pearl.

  • 2   Based on 2020 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions, and other factors.

  • 3  Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (SaferCar.gov).

  • 4  Always visually confirm that it is safe to drive before backing up, as the rearview camera and Rear Cross Traffic Monitor (if present) may not provide complete information about conditions at the rear of your vehicle.

  • 5  The system is not a substitute for your own visual assessment before changing lanes; system accuracy will vary based on weather, size of object and speed.

  • 6  FCW cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. FCW does not include a braking function. Driver remains responsible for safely operating vehicle and avoiding collisions.

  • 7  LKAS only assists driver in maintaining proper lane position when lane markings are identified without a turn signal in use and can only apply mild steering torque to assist. LKAS may not detect all lane markings; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.

  • 8  CMBS cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. System operation affected by extreme interior heat. System designed to mitigate crash forces. Driver remains responsible for safely operating vehicle and avoiding collisions.

  • 9  Road Departure Mitigation only alerts drivers when lane drift is detected without a turn signal in use and can apply mild steering torque to assist driver in maintaining proper lane position and/or brake pressure to slow the vehicle's departure from a detected lane. RDM may not detect all lane markings or lane departures; accuracy will vary based on weather, speed and road condition. System operation affected by extreme interior heat. Driver remains responsible for safely operating vehicle and avoiding collisions.

  • 10  Adaptive Cruise Control (ACC) with low-speed follow cannot detect all objects ahead and may not detect a given object; accuracy will vary based on weather, speed and other factors. ACC should not be used in heavy traffic, poor weather or on winding roads. The driver remains responsible for avoiding a collision.

  • 11  Acura Navigation System and related features available only in the United States, Puerto Rico and parts of Canada. See your local Acura dealer for information regarding navigation system area coverage.

  • 12  Depending on use, Apple CarPlay can share certain user and vehicle information (e.g., vehicle location, speed and other operating conditions) with the connected iPhone. See Apple’s privacy policy for details regarding Apple’s use and handling of data uploaded by CarPlay. Use of CarPlay is at user’s own risk, and is subject to agreement to the CarPlay terms of use, which are included as part of the Apple iOS terms of use. CarPlay vehicle integration is provided “as is,” and Honda cannot guarantee CarPlay operability or functionality now or in the future due to, among other conditions, changes in CarPlay software/Apple iOS, service interruptions, or incompatibility or obsolesce of vehicle-integrated hardware or software. See dealer for details.

  • 13  Depending on use, Android Auto can share certain user and vehicle information (e.g., vehicle location, speed and other operating conditions) with Google and its service providers. See Google privacy policy for details regarding Google’s use and handling of data uploaded by Android Auto. Use of Android Auto is at user’s own risk, and is subject to agreement to the Android Auto terms of use, which are presented to the user when the Android Auto application is downloaded to the user’s Android phone. Android Auto vehicle integration is provided “as is,” and Acura cannot guarantee Android Auto operability or functionality now or in the future due to, among other conditions, changes in Android Auto software/Android operating system, service interruptions, or incompatibility or obsolesce of vehicle-integrated hardware or software. See dealer for details. Only use Android Auto when conditions allow you to do so safely.

  • 14  AcuraLink Real-Time Traffic is operable only in select markets within the 48 contiguous United States and well as Vancouver, Toronto and Montreal.  The service is available at no cost for three years after purchase whereupon it will continue to be available on a subscription basis.

  • 15  SiriusXM Satellite Radio, subscription purchasable after trial period. If you decide to continue your service at the end of your trial subscription, the plan you choose will automatically renew and bill at then-current rates until you call 1-866-635-2349 to cancel. See SiriusXM Customer Agreement for complete terms at siriusxm.com. Other fees and taxes will apply. All fees and programming subject to change. Not all vehicles are capable of receiving all services offered by SiriusXM. Current information and features may not be available in all locations, or on all receivers. XM satellite service is available only to those at least 18 years of age in the 48 contiguous USA and DC. SiriusXM Internet Radio service is available throughout our satellite service area and in AK, HI and PR. © 2018 Sirius XM Radio Inc. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio Inc.

  • 16  Always remain attentive when driving. Certain functions are disabled or inoperable while the vehicle is in motion. Only operate the system when conditions permit you to safely do so. Avoid focusing on the device display or manually operating the system controls while driving. State or local laws may prohibit the operation of handheld electronic devices while operating a vehicle. iPhone and Siri are trademarks of Apple Inc.

  • 17 Compatible with select smartphones. Your wireless carrier’s rate plans apply.

  • 18  Based on SAE J1100 cargo volume measurement standard plus floor space between first and second seats and front seats moved forward. This figure compares more accurately with most competitive measurements.

  • 19  Ordinary maintenance items or adjustments, parts subject to normal wear and replacement, and certain other items are excluded.

Side View of 2020 Grey BMW 330i Sedan 2020 BMW 330i
Side View of 2020 Red Acura TLX V6 Sedan 2020 Acura TLX V6 with Technology Package
Interior Dimensions
Headroom (in.) (front / rear)
38.7 / 37.6
37.2 / 36.7
Shoulder Room (in.) (front / rear)
56.0 / 54.6
57.5 / 55.4
Hiproom (in.) (front / rear)
Not Reported
55.3 / 54.9
Legroom (in.) (front / rear)
42.0 / 35.2
42.6 / 34.5
Exterior Dimensions
Wheelbase (in.)
112.2
109.3
Track Width (in.) (front / rear)
62.3 / 63.0
62.8 / 63.1
Length (in.)
185.7
190.7
Height (in.)
56.8
57.0
Width (in.)
71.9
73.0
Weights & Capacities
Max Cargo Volume (cu. ft.)18
17.0
14.3
Curb Weight (lb.) 
3,589
3,640
Fuel Tank Capacity (gal.)
15.6
17.2
Warranty
Basic Warranty (years / miles)19
4 / 50,000
4 / 50,000
Powertrain Warranty (years / miles)19
4 / 50,000
6 / 70,000