Our point of view

If there's a dream to chase,

chase it

Precision Crafted Performance

This is who

we are

We are

Tireless
What-if-ers

For thirty years we’ve assembled troublemakers, scientists and daydreamers—and let creativity take its course. Soichiro Honda taught us to follow our dreams, no matter how improbable.

We are

Creative
Engineers

If we need a better tool for the job, we make one. If a technology can give the driver a closer connection to the road, we use it. And if that technology doesn’t exist, we create it.

This is what

we make

Performance

Driver and machine together as one. With groundbreaking technologies like Sport Hybrid Super Handling All-Wheel Drive™, we continue to set new standards through bold innovation and precision manufacturing.

Innovation

When science is your playground, innovation flies. Case in point – our 8-Speed Dual Clutch Transmission. It combines the takeoff smoothness of a torque converter with predictive, lightning-fast gear changes.

Craftsmanship

With Acura, quality endures. It’s proven by unyielding driver loyalty, years of low maintenance and industry-leading resale value. It’s through our expert craftsmanship that the human centered experience truly comes to life.

The result

design with purpose

Precision Crafted Performance is at the core of our DNA.
We build with exhilarating performance, unsurpassed comfort
and exacting attention to detail.