PRECISION CRAFTED PERFORMANCE. We’ve spent the last thirty years obsessing over it. Breaking rules and building cars with a conviction others would probably call crazy. But that’s how you do things when you’re young.




History behind our logo
Chase Every Idea
When we have a problem that needs solving, everyone participates. We hold often-impromptu meetings called waigaya, where wild ideas are born and radical concepts come screaming to life.
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30 Years in the Making

30 Years in the Making

Sochiro Honda conferring with two other Honda workers.

1986 — Start-Up Culture

Acura was born from passion, hustle and a start-up mentality. Through secret night meetings, dedicated Honda engineers defined what Acura would become. In less than a year they set up dealerships and rocketed to the top with two luxury performance classics, the Integra and the Legend.

1990 yellow NSX under the words “Wild Things”.

1989 – An Icon is Born

In only our 3rd year, we upended the supercar industry with NSX. It could compete on the track, yet be driven every day. You could see out of it, put clubs in the trunk, and didn’t have to keep your mechanic on speed dial. Motor Trend® called it “the best sports car ever built.”

Driver’s side of  2001 Silver MDX on snow.

2000 – Family Room

We launched MDX, the first crossover SUV with standard three-row seating, essentially introducing the three-row crossover class to the auto industry. To this day, MDX maintains a legacy as the best-selling three-row luxury SUV of all time.

Performance Manufacturing Center work floor.

2013 – Supercar Factory

When we created the Performance Manufacturing Center (PMC) in Marysville, Ohio, we set out to build the best production facility in the world – a place to experiment and craft new technologies and processes. PMC made next-gen NSX precision craftsmanship possible.

Overhead view of two technicians working on NSX engine.

2036 – Forever Young

As tireless what-if-ers and creative engineers, we’ll always be young at heart, taking risks through bold innovation, setting new standards with precision manufacturing, and following our dreams no matter how improbable.

Mr. Honda, the founder of Acura, built the Suzuka racetrack before he'd even sold his first car. See, we learn from the tarmac. It's called genba, and it lets us design the cars we've always wanted to drive.

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World Firsts
When you’re young, you want to change the world. In our 30 years we’ve done just that, kicking out the ladder from under our feet to push what’s possible – landing on significant contributions that set the bar across the auto industry.