American Honda Motor Co., Inc. today reported June 2014 Honda and Acura vehicle sales of 129,023 units. The Honda division posted sales of 117,817 units in June while Acura sold 11,206 units in the same period. Year-to-date American Honda sales reached 739,436 units.
Honda's core models—Accord, Civic and CR-V—continue to set the retail pace through the first half of 2014, with the Civic up 8.7 percent and Accord increasing 2.1 percent in June. However, retail consumers appeared to take a breath last month coupled with an unusually short number of selling days, the shortest June in five years.
"Despite an easing of the pace in June, the larger sales trend throughout the industry remains robust," said Jeff Conrad, Honda division senior vice president and general manager. "Our core products remain strong and though we're still filling its supply pipeline, the new 2015 Fit is selling very well and we expect it to add yet another strong pillar to Honda sales in the near future."
Overall Acura sales continue to reflect the decreasing supply of TL and TSX models as the company prepares for launch of the 2015 TLX line of luxury performance sedans later this summer. With an unprecedented first half of the year, MDX and RDX continue to sell at a near record pace, pushing Acura truck sales up 6.1 percent for the month.
"The MDX and RDX had a stellar first half of the year, certainly a good indicator that the Acura brand is moving in a strong direction," said Mike Accavitti, Acura division senior vice president and general manager. "While we expected the reduced supply of sedans to impact sales this summer, the upcoming launch of the all-new 2015 TLX lineup heralds a new era for the Acura brand."
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