American Honda today reported March 2013 U.S. sales of 136,038 units, an increase of 7.1 percent compared with March 2012 (up 11.1 percent based on the Daily Selling Rate, or DSR*). The Honda brand posted March 2013 sales of 121,938 units, an increase of 5.3 percent compared with March 2012. Acura U.S. March sales of 14,100 units increased 26.3 percent compared with March 2012.
"Our core models, Civic, Accord, CR-V and Odyssey, continue to lead the industry where it counts, in retail sales," said John Mendel, executive vice president of Sales at American Honda. "It's particularly rewarding to see Accord and Civic winning new customers against a headwind of competitor incentives and value-reducing fleet sales."
"As we close in on a full year of sales, it's clear that the RDX is an undisputed success," said Jeff Conrad, vice president and general manager of Acura Sales. "With the all-new RLX off to a great start and a redesigned MDX coming soon, expect great things from Acura this year."
*The daily selling rate (DSR) is calculated with 27 days for March 2013 and 28 days for March 2012. Year-to-date, the DSR is calculated with 76 days for 2013 and 77 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.###