The premier showcase for independent film
This year, Acura proudly returned for a fourth year as a presenting sponsor of the Sundance Film Festival in Park City, Utah.
In addition to our year-round support of the Sundance Institute, 2014 marked the debut of Acura Prism, a dynamic, community-powered installation providing real-time trends and headlines directly from the festival.
At the Acura Lodge, attendees found a welcome break from the hectic atmosphere. The Acura Tavern hosted happy hours with Stella Artois and the Acura digital concierge surprised attendees with everything from dinner reservations to film screening tickets. Los Angeles-based public radio station KCRW, presented DJ sets from Jason Bentley and Kaskade.
The official vehicle of Sundance, the MDX, was on display, as was the all-new RLX Sport Hybrid, which acted as a photo booth allowing the public to share photos online from our most powerful and technologically advanced vehicle yet.
To see more of Acura and the 2014 Sundance Film Festival, visit Acura.tumblr.com.